Audio: The doubtful effects of health campaigns

Use the stairs. Quit the fag. Eat organic. Remember the rubber. Drive slow.

We can hardly avoid them, the abundant health campaign messages in the mass media. But do they work?

Listen to Ørecomm co-director Thomas Tufte and his colleague professor Signild Vallgårda discussing this on Danish radio channel DR1 – in Danish: Sundhedskampagners tvivlsomme virkning (24 mins).